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We are excited to announce the rollout of our redesigned commission framework, offering Tier-1 affiliate partners unprecedented flexibility, transparency, and earning potential across all of our partnered brands. This launch marks the most significant evolution of our partner program in three years.

Higher conversion. Higher earnings.

he new rollout of the affiliate payment framework is the culmination of eighteen months of research, partner feedback, and iterative testing. Our goal was simple: build a commission structure that rewards quality over quantity, aligns incentives between operators and affiliates, and removes the friction that has historically slowed down high-value traffic relationships. After benchmarking our previous models against every major program in the industry, we identified three core levers we could pull to materially change the economics for our top partners.

The first lever is the introduction of dynamic revenue share tiers that adjust automatically based on player lifetime value rather than raw deposit volume. In practice, this means affiliates who send high-retention, high-LTV players are rewarded more aggressively than those optimizing purely for first-time deposits. Our internal modeling shows that partners focused on sustainable quality will see earnings uplift of between 22% and 41% under the new structure, with the largest gains concentrated in markets where retention economics are strongest.

The second lever is a redesigned hybrid model. Previously, hybrid deals required manual negotiation and case-by-case approval from our BD team. Starting this month, any Tier-1 affiliate can self-configure a hybrid split from the partner dashboard, choosing any combination of CPA and revenue share up to a fixed ceiling. Configurations take effect at the start of the next reporting cycle, and partners can adjust their mix once per quarter without penalty.

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What's changing for existing partners

Existing partners on legacy agreements will be contacted by their account manager over the next four weeks to walk through the migration path. No partner will be forced onto the new framework — if your current deal works for you, it will remain in place until renewal. However, internal projections and early beta data suggest that 94% of active affiliates will benefit from opting in, and we expect the vast majority to migrate voluntarily once they model their expected earnings against the new tiers.

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"This is the first commission framework I've seen in a decade that actually rewards the partners doing the hardest, most strategic work. It's a real inflection point for the industry."

— Sarah Chen, Head of Affiliate Strategy, MarketMove

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For partners operating in newly regulated markets — particularly Brazil, Ontario, and the expanding LATAM footprint — we've introduced a dedicated regulated-market multiplier that applies on top of base commission tiers. This multiplier is designed to offset the higher compliance overhead partners face when operating in jurisdictions with strict advertising and player-protection rules, and it recognizes the disproportionate value those partners generate by building durable, compliant acquisition channels.

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Tooling and reporting improvements

Commission changes mean very little without the data infrastructure to support them. As part of this release, we've shipped a fully rebuilt reporting suite with granular, real-time attribution across all brands in our portfolio. Partners now have access to cohort-level LTV tracking, market-level breakdowns, device and channel attribution, and custom dashboard views that can be saved and shared across teams.

The new reporting stack also includes exportable pivot tables, scheduled email digests, and direct integrations with the most common BI tools used by our largest partners. For affiliates managing dozens of campaigns across multiple jurisdictions, the productivity impact alone is significant — internal testing with a pilot group of forty partners reduced weekly reporting time by an average of 6.5 hours per partner.

We've also invested heavily in our creative library. Every participating brand has contributed fresh banner sets, localized video assets, and copy variants tested against live traffic in each major market. All creative is now served through a unified CDN with automatic regional optimization, which has measurably improved click-through rates during the closed beta.

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What comes next

This release is the foundation for a broader roadmap we'll be sharing over the coming months. Next on the list: smart-contract-based payout automation for partners who want to settle in stablecoins, an expanded sub-affiliate program with its own dedicated commission track, and a curated invite-only tier for the top 1% of affiliates by revenue contribution. Each of these initiatives is already in design, with pilot programs expected to open for applications before the end of Q3.

If you are an existing partner and want to explore the new framework, log in to your dashboard and open the "Commission models" tab under account settings. If you are not yet a partner and would like to understand how the new program could apply to your traffic, our BD team is actively onboarding new Tier-1 affiliates and typically responds within one business day.

We are genuinely excited about what this means for the partners who have grown with us, and for the ones who are about to. The iGaming affiliate landscape is becoming more competitive, more regulated, and more data-driven every quarter — and we intend to make sure the partners who choose STAY are the best-equipped to thrive in it.

We've expanded our hybrid and CPA offering for affiliates driving premium PPC and SEO traffic to our Slotozen brand.

We've expanded our hybrid and CPA offering for affiliates driving premium PPC and SEO traffic to our Slotozen brand.